US-based supermarket chain H-E-B is set to improve its delivery service with the purchase of on-demand delivery service provider Favor Delivery.

Financial details of the transaction have not been disclosed by either company.

The acquisition is expected to complement H-E-B’s offline operations and increase its online presence to meet the customers’ evolving needs and expectations.

“We see a unique opportunity with this partnership to support and accelerate each other’s growth through the sharing of experience, insight and resources.”

H-E-B will allow Favor to operate independently as a separate brand and retain all its employees, including 50,000 runners, who operate as contract delivery drivers.

H-E-B chief operating officer Martin Otto said: “I am thrilled to have H-E-B join forces with another well-respected and innovative Texas company.

“We share similar values, including a commitment to excellence in customer service and to our greatest resource – our people. Over the past two years, we have established a strong working relationship with Favor that has proven to be immensely successful for both companies.

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“We see a unique opportunity with this partnership to support and accelerate each other’s growth through the sharing of experience, insight and resources.”

H-E-B also intends to use Favor’s data-driven approach to capture valuable insights to deliver the best customer experience possible.

Favor Delivery chief executive officer and president Jag Bath said: “We could not be more excited to be part of H-E-B. I am incredibly proud of our team’s success and the business we have built at Favor.

“H-E-B’s extensive resources, capital and retail food industry experience will enable us to further build on our momentum and significantly accelerate our growth throughout Texas.”