7-Eleven set to open in Vietnam


7-Eleven franchisee Seven System Viet Nam JSC (SSV) is set to open the first 7-Eleven store in Vietnam.

The store will open on 15 June, at the Saigon Trade Center store in Ho Chi Minh City.

This new 1,800ft² store will stock 2,000 products that are typical of 7-Eleven stores as well as special to the Vietnamese market.

The freshly prepared foods will include Vietnamese, Western and other Asian meals.

"We worked closely with SSV and our parent company Seven-Eleven Japan to ensure we are providing the neighborhood with the products they expect from 7-Eleven across the globe."

Besides accepting mobile payments, the store will provide several other special features and customer services such as dine-in seating, bill-pay, ATMs and free Wi-Fi.

7-Eleven senior vice-president and head of international business Ena Williams said: "We worked closely with SSV and our parent company Seven-Eleven Japan to ensure we are providing the neighbourhood with the products they expect from 7-Eleven across the globe, as well as local favourites."

Initially be operated by SSV, the store is expected to be franchised in the future. The store at Saigon Trade Center is the first of several 7-Eleven outlets planned for this market.

Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 62,000 stores in 19 countries, including 10,900 in North America.