BJ’s Wholesale Club selects First Insight solution to make buying choices


US-based membership warehouse club chain BJ’s Wholesale Club has selected First Insight’s consumer-driven predictive analytics to make design and purchasing decisions on products offered in-store.

Currently operating more than 210 Clubs in 16 states across the country, BJ’s offers meats, organics, beer and wine, liquor, delicatessen, BJ’s Gas, propane and BJ’s Optical.

BJ’s Wholesale Club chief growth officer Lee Delaney said: “Providing the products our members really want at the right prices is critical to our growth strategy.

“First Insight will help BJ’s make efficient operational decisions about product assortments that will benefit both the company and its members."

“First Insight is helping us make sure we have the right products, including seasonal assortments, with the features and prices our members value.”

Using online social engagement tools, First Insight collects real-time preference, pricing and sentiment data on potential product offerings.

The gathered information is subsequently filtered through First Insight’s predictive analytic models to identify which products are in demand and have the potential to meet the needs of the buyers.

Through the solution, BJ’s intends to assess a broad range of products and reflect direct consumer input in their purchasing decisions.

First Insight founder and CEO Greg Petro said: “First Insight will help BJ’s make efficient operational decisions about product assortments that will benefit both the company and its members.

“By introducing the voice of the customer through predictive analytics, BJ’s will increase their speed to market with trend-right products, targeted to their members.”

As a technology company, First Insight assists retailers in making product investment and pricing decisions through online customer engagement tools.