Conrad Electronic deploys Mirakl marketplace solution
Germany-based electronics e-retailer Conrad Electronic has deployed tools by French global marketplace solution provider Mirakl to improve its B2B activities.
Conrad Marketplace will allow the company’s partners to access new customers and markets.
By implementing the solution, the company intends to increase the product base on its online conrad.biz platform from 850,000 to ten million by the end of next year.
Conrad Electronic chief disruption and digital officer Aleš Drábek said: “Mirakl has supported us with all business-relevant topics in the marketplace environment, such as selecting a suitable payment provider that enables customers to purchase on account.”
Conrad applied the agile scrum method to implement the platform, which took nine months to complete from planning to roll-out.
As part of the scrum method, each individual task was fixed and implemented on the basis of a test phase.
In May, the company cleared the beta version of the solution, following which the marketplace was introduced on conrad.biz.
It aims to gradually implement the tool in other countries with plans for a rollout in Austria later this year.
The B2B version used by Conrad also addresses specific regional requirements such as purchasing on account, which is standard for the German market.
Through the solution, Conrad’s customers can offer features such as a one-stop-shopping experience and the option to compare offers.
Established in 1923, Conrad operates through 17 subsidiaries across Europe.