US-based branded footwear and accessories retailer DSW is set to open a new store in East Brunswick, New Jersey.

Opening on 20 December, the store will be located at the Mid State Mall.

The 22,500ft² store will feature branded and designer shoes and accessories, arranged in a convenient, self-service type experience.

“We're committed to delivering a shopping experience that exceeds the expectations of our customer.”

DSW Stores vice-president Valara Gee said: “As DSW's footprint continues to grow, we're committed to delivering a shopping experience that exceeds the expectations of our customer.”

The store will also have an assortment of men's and women's accessories such as bags, scarves, jewelry, socks, and more.

DSW also offers online shopping, where customers can order online from dsw.com and use its In-Store Pick-up service to get their shoes quickly at their local DSW store.

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Image: DSW is set to open its new store in East Brunswick, New Jersey. Photo: courtesy of DSW.