Retail real estate company GGP has partnered with Lolli & Pops to open 30 new locations in the US.
GGP is the owner and operator of 127 retail properties in 40 states.
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GGP CEO Sandeep Mathrani said: “Our regional shopping centres are the heartbeat of the community, and curation is a fundamental strategy.
“We’ve embraced working with Lolli & Pops because their philosophy coincides with our mission to provide a fun environment of search and delight.”
According to GGP, almost 56% of the US population lives within one hour from its regional shopping centre.
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The company claimed that each of its properties have a mix of traditional retailers, e-commerce tenants expanding into bricks-and-mortar, dining and entertainment firms in order to create an optimal experience for customers.
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By GlobalDataLolli & Pops CEO Sid Gupta said: “The true power of brick-and-mortar retail is the ability to enrich products with emotional and physical context.
“At Lolli & Pops, our elevated in-store experience has been a key factor to our rapid growth.”
Lolli & Pops was launched in 2012 and has experienced growth driven by its experiential stores, innovative assortment of sweets.
In five years, the retailer has grown to 38 locations.
Headquartered in San Francisco, Lolli and Pops sells confectionery, sweets and gifts from around the world.
