Texas-based grocery retailer H-E-B has launched its online store offering an array of foods, general merchandise and drugs.

The company, which has 370 physical stores, will offer 50, 000 shelf stable foods, other merchandise along with a drugstore through its ecommerce site HEB.com.

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The online store will house H-E-B store brands such as Central Market Organics and Cafe Ole Taste of Texas Coffees, along with other national brands. Shipping of orders will take place throughout Texas and to 46 other states within the US and to military bases across the world.

The webstore carries a page named "Totally Texas" which offers products made in Texas or inspired by Texans such as Whataburger Whatafries and Spicy Ketchup, Franklin Barbecue Sauce which is made in Austin, H-E-B chips, sodas, salsas and more.

The grocery retailer will also offer a wide range of general merchandise goods which include Mexican-inspired Cocinaware cookware line, which are available exclusively at H-E-B.

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For shoppers who have time-constraint and yet need to stock up on grocery and other merchandise, HEB.com facilities anytime anywhere purchase anf get the products delivered at their doorstep. Cities in Texas that do not have a H-E-B store such as El Paso, Amarillo and Texarkana, shoppers can log on to the online site and purchase them with a click of button.

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H-E-B chief merchant and chief financial officer Martin Otto said: "We’ve been receiving calls for decades from Texans around the country who miss their favorite foods from home like H-E-B Texas-Shaped Corn Tortilla Chips and H-E-B Cafe Ole Taste of Texas Coffees. Now, even if you move outside of Texas, you’ll still have a ‘neighborhood H-E-B’ just a click away."

Customer orders on HEB.com are delivered using standard shipping method and are usually shipped in one to three days time. The shipping charges may vary from $5 to $10 per order. All products are priced at everyday low prices that the shoppers find in the physical stores.

The company claims to offer hassle-free return policy for online orders by offering immediate full refund or products to be sent back without any shipping charges.