Ibotta expands mobile marketplace with new collaborations


US-based mobile e-commerce provider Ibotta has collaborated with more than 20 firms as part its marketplace expansion strategy that aims for more than $500m in sales this year. 

Including mobile commerce brands such as Booking.com, 1-800-Flowers.com, Atom Tickets, CheapOair.com and eBags, the new partnerships extend Ibotta’s existing portfolio.

Ibotta was launched in 2012 and works by collaborating with brands and retailers to provide cash rewards on offerings such as groceries, electronics, clothing, gifts, home and office supplies, and restaurant dining.

The retailer recently relaunched its app to deliver enhanced shopping experience to its users.

Ibotta founder and CEO Bryan Leach said: "Ibotta's goal is to be the starting point for a rewarded shopping experience, a single destination for shoppers everywhere. 

"Through the expansion of Ibotta's mobile marketplace, consumers can find personalised content and rewards on virtually everything they might want to buy, all in a single mobile app, with the touch of a button."

"Through the expansion of Ibotta's mobile marketplace, consumers can find personalised content and rewards on virtually everything they might want to buy, all in a single mobile app, with the touch of a button."

Last year, Ibotta launched its mobile marketplace segment in alliance with mobile partnership platform Button, which allows retailers to collaborate for accelerating commerce in their mobile apps.

Button co-founder and CEO Michael Jaconi said: "Button recognised that the performance marketing channel needed a mobile specific solution, and we've built what the most innovative retailers in the world have asked for.

"Retailers have been begging to replicate their affiliate channel in mobile, they've wanted to drive affiliate and partner traffic into their apps, and they want to tap into exclusive mobile only audiences.”

To date, Ibotta is reported to have approximately 23 million downloads and paid back more than $230m in cash to its users. 


Image: Ibotta mobile marketplace. Photo: courtesy of PRNewsfoto/Ibotta.