India’s Usha International to expand offline footprint for enhanced sales


Indian home appliances company Usha International is planning to expand its offline retail sales network in order to increase its sales growth this fiscal year by 50%.

The company also intends to achieve enhanced sales volumes from e-commerce platforms.

The expansion will allow the company to distribute its products to more than 600 regional stores by the end of this year, marking an increase from the current network of over 450.

"We are increasing the contribution of our products by 10% YOY in online sales.”

Usha International vice-president and retail head Kapil Kohli was quoted by PTI as saying: "We would be adding Paytm and Urban Ladder and would also be evaluating options with Infibeam and Myntra, as we are increasing the contribution of our products by 10% YOY in online sales.”

There are plans to open Usha Joy Stores by the end of this financial year.

Usha’s products are currently available online through e-commerce retail platforms such as Amazon and Flipkart.

Towards the expansion, the company is set to invest around 5% of its total turnover, which is said to be Rs22bn ($344m).

In addition to four stores, it currently has 60 exclusive stores.

Its products are also obtained in regional brick-and-mortar stores and large format retail stores such as Reliance.

Usha also intends to expand its large-format retail store distribution channel by around 38.