Lenta has opened a supermarket in Novosibirsk, as well as a hypermarket in Shakhty, Russia.

Located in Shakhty, this store is a Lenta compact format hypermarket and features a total area of 7,721m², with 4,258m² of selling space.

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The hypermarket features a broad product assortment of 17,000 SKUs and includes Lenta’s private labels, federal product ranges, along with local produce.

This marks Lenta’s second new hypermarket this year.

“Today, we successfully operate seven Lenta hypermarkets in Novosibirsk, enjoying high brand recognition and loyalty among city residents."

The new Novosibirsk supermarket is situated at the Amsterdam shopping centre at 4/1 Geodezicheskaya Street.

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The supermarket has a total area of 1,577m², with 959m² of selling space.

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The Novosibirsk supermarket  features 6,900 SKUs and includes Lenta’s private labels, federal product ranges and local produce.

Lenta CEO Jan Dunning said: “Our choice of Novosibirsk to launch our first supermarket outside Moscow and St. Petersburg was well justified. Novosibirsk is where Lenta opened its first hypermarket outside St Petersburg back in 2006.

“Today, we successfully operate seven Lenta hypermarkets in Novosibirsk, enjoying high brand recognition and loyalty among city residents. We see significant growth potential in the Novosibirsk market and plan to open several more supermarkets in the city before the end of the year.

“These new supermarket launches will further strengthen our position in the region and set the stage for our rapid expansion of this format into other cities across Russia.”

Founded in 1993, Lenta is one of the largest retail chains in Russia, employing more than 45,000 people.

It operates 193 hypermarkets in 78 cities across Russia and 49 supermarkets in Moscow, St. Petersburg and the Central region.