Predictive analytics firm First Insight has signed a partnership agreement with Etam, a lingerie retailer.

Established in 1916, Etam is a French brand that offers lingerie and clothing for women.

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With this partnership, Etam aims to better understand its customer base and manufacture products that they prefer.

Etam brand CEO Marie Schott said: “First Insight should help us to make more accurate buying decisions by identifying poor performing lingerie and ready-to-wear products that we should avoid.

“We aim to incorporate the voice of the customer into our decision-making process and we expect to make more accurate decisions on which products consumers will flock to, which to avoid, and lower the risk on those items that did not perform well.”

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"We believe that listening to customers is a key factor in delivering fashion-forward products that consumers want to purchase."

First Insight CEO Greg Petro said: “We share similar values with Etam, as we believe that listening to customers is a key factor in delivering fashion-forward products that consumers want to purchase.

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“From product selection to marketing efforts and pricing strategies, our solutions enable retailers and brands to truly understand their customers, and we’re pleased to continue our partnership with Etam as we work to deliver on our shared mission.”

First Insight recently signed partnerships and extensions with Camuto Group, Helzberg Diamonds, David’s Bridal, Dick’s Sporting Goods, Caleres and At Home.

Through online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value.

First Insight's solutions are deployed by retailers and brands to design, select, price and market profitable new products for improved sales.