Motorola to expand retail footprint in India with more than 50 new stores
Mobile phone manufacturer Motorola is to open more than 50 offline retail stores across India during the current fiscal year in order to enhance sales.
The openings will take place across metros and Tier I cities in an effort to expand the company’s customer base in the country.
Motorola Mobility India managing director Sudhin Mathur was quoted by PTI as saying: “These stores, we call them hubs, will be set up across metros and Tier I cities.
“These will not just be sales points but also experience points, especially for our high-end devices like Moto Z. We hope to have over 50 of these in this fiscal.”
The company currently operates six hubs in Delhi-NCR and Mumbai through franchise partners.
In 2014, Motorola partnered with eCommerce retailer Flipkart to distribute its products across the country.
Mathur added: “All Moto Hub stores will house devices that are available exclusively online, along with Motorola accessories like on-ear and in-ear headphones, Moto shells, covers.”
Motorola split into two divisions in 2011, namely Motorola Solutions and Motorola Mobility Holdings.
In October 2014, Chinese smartphone maker Lenovo acquired Motorola Mobility from Google in a $2.91bn transaction.
Physical retail channel distribution represents around one-third of the sales of Motorola and Lenovo, according to the news agency.
The announcement comes after rival company Xiaomi recently secured a $1bn loan to increase its global footprint through retail expansion.
In May, Xiaomi opened its first Mi Home physical retail store in Bengaluru and revealed plans to set up around 100 such stores across the country in two years.