Movebutter goes online with new next-generation supermarket


US-based online retailer Movebutter is set to launch its online, direct-to-consumer supermarket across all 50 states.

The company intends to build an entirely new food value chain by making everything in small batches and never holding stock.

Through the new supermarket infrastructure, the company is planning to realise its farm-to-fridge vision.

According to the business plan of the online supermarket, local produce will be directly delivered to consumers.

Movebutter founder and CEO Chai Mishra said: "Movebutter is based on a very bold and minimalist vision: make better food available and affordable to everyone.”

“Consumers can now better access and afford the best tasting, highest quality food anytime.”

A group of Silicon Valley investors, including Y Combinator, The House Fund and Beluga Capital, infused funds into the business operations.

The company further noted that the initiative eliminates middlemen and overheads from the regular grocery model, and has already helped the company cover all 50 states.  

It has claimed that it sells only its own brand of staples.

The House Fund managing partner Jeremy Fiance said: "Movebutter has forged relationships with some of the best suppliers in the country and has, through an innovative approach, found a way to get their groceries to anywhere economically.

“Consumers can now better access and afford the best tasting, highest quality food anytime.”

The funds raised will be used to expand operations and increase the company’s customer supplier network.

The company also intends to multiply the number of distribution centres across the US.