UK supermarket chain Sainsbury’s intends to sell twice the number of products it currently sells in China as it expands a trial with Alibaba's Tmall online marketplace.
It aims to sell 100 products such as tea bags, pasta, olive oil and coffee, reported The Guardian.
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Sainsbury’s chief financial officer John Rogers was quoted by the publication as saying: “Chinese online shoppers are increasingly demanding high-quality international products. Many customers also want to replicate tastes and occasions that they have enjoyed or heard about through international travel.
“Products to make a British breakfast and English afternoon tea have therefore proved hits and top-selling lines to date include Sainsbury’s Taste the Difference granola with raisins, honey and nuts, tea, shortbread and UHT milk.”
It intends to include more ranges later this year.
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According to Royal Mail, China is the biggest consumer of UK products bought online, representing 25% of international online shoppers.
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By GlobalDataSainsbury’s began selling products on Tmall last September.
In the UK, supernmarket chains are exploring options to access overseas markets as they are being challenged by discount retailers.
