Starbucks closes online store in US to improve offline sales
Coffee chain Starbucks has shut down its online store in the US.
The decision to close the store was previously announced in August, and the retailer is now re-focusing on offering coffee and merchandise to customers in physical stores.
Online customers have been informed that while the online store is closing, products can still be selected on the Starbucks App for collection in-store.
In July this year, the company revealed plans to close all 379 Teavana retail stores by next year.
At that time, the company said in a statement: “Following a strategic review of the Teavana store business, the company concluded that despite efforts to reverse the trend through creative merchandising and new store designs, the underperformance was likely to continue.
“As a result, Starbucks will close all 379 Teavana stores over the coming year, with the majority closing by spring 2018.”
For Q3 of this fiscal year, the company registered a 4% increase in global sales, while its Americas sales grew by 5%.
Earlier this year, the company unveiled plans to strengthen its operations across Mainland China by acquiring the 50% of Shanghai Starbucks Coffee that it did not already own from joint venture (JV) partners Uni-President Enterprises (UPEC) and President Chain Store (PCSC).