Retail marketing technologies provider Stratacache has acquired the Lift Network from US-based VeriFone.

An interactive digital upsell platform at convenience store (C-Store) retailers across the country, Lift will roll up to Stratacache's flagship retail media company PRN.

Enabling an upsell opportunity at the point-of-sale (POS) with measureable ROI, the technology links basket information, shopper behaviour and cashier performance to deliver tested ‘plus-one’ sales.

A touchscreen at the checkout displays relevant offers based on real-time transaction data and allows C-Store retailers to sell additional items.

Stratacache CEO Chris Riegel said: "This targeted upsell platform allows us to further grow our reach into the consumer's path to purchase while positively impacting sales and gathering key customer insights at retail.

"Lift gives us a powerful upsell tool in our stores."

“With this acquisition from Verifone and the enhancements provided by our artificial intelligence, predictive analytics, and mobile analytics capabilities, Stratacache can take this network to the next level."

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The latest acquisition is expected to increase the company’s presence in the global retail sector.

Citgo Petroleum retail development manager Jim Cox said: "Lift gives us a powerful upsell tool in our stores.

“It integrates easily with our POS system, interacts with every customer to market an extra item, and coaches our associates in real-time to upsell."


Image: Lift Network from Verifone. Photo: courtesy of Stratacache.