US-based discount store retailer Target has unveiled its new small-format store in Midtown Manhattan’s Herald Square, which is one of the 12 new stores to open across the country this week.

Target will open 11 additional stores this week in New York, Chicago, Los Angeles, Philadelphia and Minneapolis, in addition to a traditional store in Honolulu.

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The retailer also revealed its plans to expedite the number of store remodels to more than 1,000 by the end of 2020 and expand its Restock programme nationwide next year.

“Our reimagined stores will provide elevated inspiration and ease, along with serving as hyperlocal distribution centres to fulfil digital orders faster.”

As part of this programme, Target will open 32 new stores this year and plans to open 35 new stores next year.

Target chairman and CEO Brian Cornell said: “Target has made significant progress in our strategic priorities since announcing a meaningful investment in our business earlier this year.

“We’re elevating every aspect of how we serve our guests, including reimagining hundreds of stores, opening new small-format stores, introducing new and exclusive brands, pursuing an aggressive digital strategy and transforming the way we replenish our stores and get products to our guests.

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“As we open more small-format stores in new neighbourhoods across the country, we’ll be even closer to our guests, and our reimagined stores will provide elevated inspiration and ease, along with serving as hyperlocal distribution centres to fulfil digital orders faster.”

Target is also investing in differentiating its shopping experience by increasing store team member staffing and training in order to provide improved service and expertise.