Indian watch manufacturer Titan has selected IBM’s Watson customer engagement and cloud-based solutions in order to increase sales.  

The company’s latest move comes as it sees digital as a growing medium and looks at e-commerce to drive growth.

Titan aims to re-energise its 1,500 bricks-and-mortar stores and increase its online presence.

By using IBM’s platforms, the company also aims to drive traffic into its 1,500 retail stores and 10,000 multi-brand outlets across the country.

The company is currently leveraging IBM Watson customer engagement solutions to serve as the backbone of its online platform to customise online campaigns.

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“The continued growth of e-commerce presents a tremendous opportunity for Titan to better meet the unique needs of our customers while tapping into vital new revenues for our business."

IBM Watson customer engagement general manager Harriet Green said: “India is poised to become the largest digital marketplace in the world, which will introduce entirely new levels of competition between retailers looking to grow a loyal customer base.

“Through IBM Watson customer engagement offerings, IBM is not only providing Titan capabilities to engage their customers, we are also helping them on their path to cognitive, where Titan can introduce additional Watson-powered solutions to help them gain momentum for years to come.”

Sales associates in these stores will be provided with mobile apps to get details on each shopper in a bid to maintain relationships.

Titan chief digital officer Kuruvilla Markose said: “The continued growth of e-commerce presents a tremendous opportunity for Titan to better meet the unique needs of our customers while tapping into vital new revenues for our business.

“Working with IBM, we will be able to personalise all customer interactions both online and in the store, introducing shoppers to new relevant products that not only evoke the design and flare that is indicative of our products, but reflect their unique, personal styles.”