US apparel retailer Destination XL Group unveils new mobile app


US-based men’s XL apparel retailer Destination XL Group (DXLG) has launched its first mobile app, which was designed in collaboration with mobile commerce company PredictSpring.

According to DXLG, the app has been developed for both on-the-go and in-store shoppers.

DXLG chief digital officer and chief information officer (CIO) Sahal Laher said: “Now, through PredictSpring’s mobile platform, we are able to deliver the products consumers want, when and where they want it, while also creating an enhanced in-store experience.”

The app comprises DXL men’s apparel account and loyalty programme, using which customers can access XL Rewards certificates and point balances for online or in-store use.

"We are able to deliver the products consumers want, when and where they want it, while also creating an enhanced in-store experience.”

It also contains an instant product search feature that enables users to access information such as sizing, colours and availability by scanning product barcodes while shopping in-store.

The store locator feature on the app incorporates Google Maps to allow customers to search for stores nearby and across the country.

PredictSpring founder and CEO Nitin Mangtani said: “DXL Men’s Apparel is uniquely positioned to offer its consumers a one-stop, modern mobile shopping experience.

“We are thrilled to team up with DXL to offer a fast and robust app that enables shoppers to browse, search and purchase clothing from anywhere.”

Destination XL Group operates 218 DXL Men’s Apparel stores across the US, in addition to two locations in Ontario, Canada.