US-based grocery retailer H-E-B has deployed the AlertMedia Emergency Communication System notification technology to enable critical communications with its employees.

The retailer will initially use the AlertMedia platform to interact with personnel across 400 locations regarding product recalls, severe weather, and system and power outages.

H-E-B emergency preparedness director Justen Noake said: “Keeping our partners, customers and food supply safe during emergency situations are top priorities at H-E-B and every second counts in our business.

"AlertMedia allows us to communicate quickly and effectively with our team, around the clock, wherever they are."

"We needed a fast, reliable way to send and receive information with partners at our stores, industrial facilities and administrative facilities.

"AlertMedia allows us to communicate quickly and effectively with our team, around the clock, wherever they are. We can filter information based on the locations and departments we need to communicate with regarding a particular situation.”

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AlertMedia provides firms with a software platform that utilises a combination of multichannel, two-way messaging, and 24/7 monitoring services to keep people informed and safe.

AlertMedia chief executive officer Brian Cruver said: “With our approach to enterprise emergency communications, which focuses on the audience and the smartphones that audience is carrying, we have modernised an industry that had become outdated."

AlertMedia allows firms to easily communicate with their audience from any mobile device via multiple communication channels such as voice, text, e-mail and social media.

With sales of more than $23bn, H-E-B operates more than 370 stores in Texas and Mexico.