UK supermarket chain Waitrose has deployed AppDynamics’ Application Intelligence Platform across its e-commerce sites to support its digital strategy and offer seamless online shopping experiences to customers.
Waitrose has 344 stores in England, Scotland, Wales, and the Channel Islands.
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The supermarket chain opted for the AppDynamics Application Intelligence Platform to gain actionable consumer insights across its online portfolio, including Waitrose.com and specialist shops such as Waitrose Cellar, Waitrose Florist, Waitrose Gift and Waitrose Kitchen.
This enables the retailer to provide an intuitive omnichannel experience where digital interactions are in sync with in-store customer service.
The AppDynamics platform enables collaboration between Waitrose’s e-commerce team and the wider business.
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This enables the retailer to make cross-departmental, data-driven decisions, and to correlate application insights with challenges from across the organisation, helping departments to work together to provide better customer experience.
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By GlobalDataWaitrose e-commerce and IT operations head Alex Bowles said: "During the initial trials alone, AppDynamics has enabled Waitrose to spot previously invisible code and database-level issues that were impacting application performance, and consequently, user experience."
