Walmart partners with Google to offer voice shopping experience
American retailer Walmart has signed an agreement to deliver products to consumers through Google Assistant from next month, marking its entry in the voice shopping segment.
Using the service, shoppers will be able to build a basket of previously purchased items.
To that effect, the retailer is planning to integrate its Easy Reorder feature into the Google Express shopping service.
Following the integration, Walmart users will get personalised shopping recommendations based on their previous purchases made in-store and online.
In order to avail the personalised service, consumers need to link their Walmart account to Google Express.
Walmart US e-commerce president and CEO Marc Lore said: “Our new voice shopping capability, coupled with our core value proposition, including free two-day shipping and the Pickup Discount, will give our customers a compelling new way to get what they need at low prices."
Through the partnership, Walmart expects to leverage investments made by Google in natural language processing and artificial intelligence to design a voice shopping experience.
The company also aims to utilise its network of 4,700 stores and fulfilment centres to allow customers to collect an order in-store or purchase fresh groceries through voice shopping.
Walmart’s rival company Amazon is also providing delivery services using its artificial intelligence-based virtual assistant Alexa.