Supermarket chain Raley’s has launched the second phase of its online delivery service, extending to selected zip codes in Sacramento, US.
The service was initially launched in Alameda, California, in August.
Go deeper with GlobalData
The delivery expansion is part of the company’s strategy to provide a personalised, digital shopping experience.
Aimed at ensuring convenient grocery shopping for its customers, the retailer has been investing in e-commerce.
Raley’s e-commerce and marketing head Deirdre Zimmermann said: “We continue to invest in e-commerce and are excited to launch delivery in Sacramento just in time for the holiday season.
“We have been aggressive in the development of eCart; analysing shopping data and customer needs assessments to build our platform to maintain especially high standards for this personalised shopping service.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe eCart service is said to be compliant with the company’s recently launched Shelf Guide programme, which is directed at fighting label confusion problems.
Offering a customised service, Shelf Guide allows customers to filter by category and attribute to search for products based on their personal dietary needs.
The company currently offers curbside collection at 95 Raley’s, Bel Air Market and Nob Hill Foods stores.
The company is also continuing the expansion of its same-day delivery, covering a growing number of zip codes.
