Younger consumers are displaying a growing desire for smart-tech solutions that offer time-saving benefits and ensure efficacy in the home environment. Household appliances are some of the latest products to be revolutionised.
These appliances range from smart washing machines, cookers, fridges, and even vacuum cleaners, and they all play into the desire to make life easier, shortening the time spent on cleaning, laundry, as well as food and drink preparation.
Go deeper with GlobalData
Millennials (18 to 34 year olds) have grown up in a digital world where technology has played an instrumental part in their everyday lives, and adopting technology from such an early age means that they are the most tech-savvy generation.
Consequently, younger generations are most likely to own smartphones and be interested in concepts such as smart appliances and smart homes.
Indeed, 73% of millennials find the concept of controlling home appliances using their smartphones appealing or very appealing, which is sixteen percentage points higher than the oldest consumers (over-55s).
Producers should look to target the millennials driving this trend to mitigate the risk of failure for digitized concepts and tap into this age group’s growing desire for smart-tech solutions that offer time-saving benefits and ensure efficacy.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSee Also:
For more strategic insight into consumer trends, take a look at GlobalData’s latest reports.
