Millennials are far more interested in crowdsourcing projects


According to GlobalData’s Q3 2016 consumer survey, just over two thirds of millennials (68%) find the concept of products they have helped to create somewhat or very appealing, 12 percentage points higher than the score for over-35s, globally.

As a result, companies targeting millennials are initiating more projects that enlist the services of their younger audience, pooling their ideas to influence new product launches or other brand-related content such as packaging or TV commercials.

However, brands should only crowdsource their target market, to collect suggestions from the group of consumers who are likely to show the greatest brand interest and therefore generate the most relevant ideas.