Digital media related deals made up 5.3% of all deals announced in the retail sector in the first six months of 2021.

This represents a decrease from the figure of 7.5% in the last six months of 2020 and a decrease from 11.5% in the first six months of 2020.

GlobalData’s deals database looks at mergers, acquisitions and venture capital and private equity investments taking place daily between thousands of companies across the world.

In the first six months of 2021, the overall number of announced deals in the retail sector decreased by 10.3%, from the same period in 2020.

GlobalData's thematic approach to sector activity seeks to group key company information on investments to see which industries are best placed to deal with any issues they may encounter.

These themes, of which digital media is one, are best thought of as "any issue that keeps a CEO awake at night", and by tracking them, it becomes possible to ascertain which companies are leading the way on specific issues and which ones have some work to do.