GlobalData tracks the top 100 influencers in ethical fashion via its Influencer platform.
The following list tracks the most-mentioned terms by this group over the second quarter of 2019
- Sustainability – 849 mentions
The fashion industry has been known to rely on unsustainable and unethical labour practices. Many brands are now increasingly focusing on sustainability and means of ethical sourcing to produce and sell cruelty-free clothing that is made in humane working conditions.
Vegan clothing, especially, has become popular, with the younger generation even willing to pay a premium.
2. Ethical Hour – 228 mentions
Ethical Hour is an online support community that aims to connect like-minded business owners, bloggers and consumers.
It helps businesses to connect with people looking for ethically sourced products and also helps them market themselves to grow in the industry.
It was created by Sian Conway, a marketing strategist, to create a global network that will have a positive impact on the world.
Very true. But if the brands who are working hard to reduce their footprint start labelling clearly, it might make consumers question what the footprint of other brands is. Likely to be ethical consumers who care to begin with but could spread with more awareness #ethicalhour
— #EthicalHour® (@EthicalHour) June 10, 2019
3. Clothing – 162 mentions
Clothing manufacturing is known to put great pressure on natural resources. Large amounts of water are required for cultivation of cotton and several chemicals and dyes are used in the manufacturing process causing pollution.
A report from Waste & Resources Action Programme named ‘Valuing our Clothes’ states that people should care and handle their existing clothes in order to reduce the environmental impact caused by new clothes. Recycling clothes or donating them will also significantly contribute to sustainability.
In The Future, Clothes Could be Made From Pineapples to Coconuts!#EthicalFashion #EcoFashion #SustainableFashion #ZeroWaste #CircularEconomy #CircularDesign #Sustainability #GreenFashion #Recycling #EcoFriendly #ecofriendly Link:https://t.co/uOSjU13hZo pic.twitter.com/IOmlDRUkhk
— SustainFash (@SustainFash) April 16, 2019
4. Information Technology – 147 mentions
Blockchain and information technology are being considered to improve the state of the fashion industry, which is estimated to generate approximately 92 million tonnes of solid waste a year.
Blockchain can be used to track excess fabric in the industry for identification and sale. It can also be used to economically use resources along the supply chain to avoid wastage.
Information technology can further help brands that use such sustainable practices to directly reach customers who are interested in better options than mass-produced fashion.
The Fashion Industry Is Insanely Wasteful. Can Blockchain Fix It?[Via @Entrepreneur] https://t.co/lZw2ogZYMa #FashionTech #SustainableFashion #IoT #EcoFashion #EthicalFashion #AI @drjdrooghaag @Shirastweet @jblefevre60 @Paula_Piccard @akwyz @evankirstel @Fashiontech101 pic.twitter.com/DPgsKh169k
— FashNerd (@FashNerd) April 18, 2019
5. Brands – 124 mentions
Major fashion brands including ASOS , H&M, Burberry , and NIKE have pledged to incorporate sustainable business practices to reduce the impact of their production processes, which are known to significantly drain natural resources.
They are becoming more eco-conscious by exploring renewable fibres such a lyocell and man-made cellulosic material to provide environmentally conscious choices for customers.
Does your brand #DareToBeRare? @EthicalBrandMkt specialises in ethical marketing strategies for brands that champion animal welfare and support nature. Founder @jesslohm will be joining us for an #EthicalHour chat on Monday 8PM UK Time. Find out more here: https://t.co/xcDeXXBnd9 pic.twitter.com/OkkUfaImC5
— #EthicalHour® (@EthicalHour) June 1, 2019