1. Analysis
August 9, 2022

Europe is seeing a hiring boom in retail industry AI roles

Some parts of the world are investing more heavily in artificial intelligence roles than others

By Data Journalism Team

Europe was the fastest growing region for artificial intelligence (AI) hiring among retail industry companies in the three months ending June.

The number of roles in Europe made up 9.7% of total AI jobs – up from 8.7% in the same quarter last year.

That was followed by North America, which saw a -0.1 year-on-year percentage point change in AI roles.

The figures are compiled by GlobalData, who track the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.

GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

These key themes, which include artificial intelligence, are chosen to cover "any issue that keeps a CEO awake at night".

By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for AI job ads in the retail industry?

The fastest growing country was India, which saw 6.2% of all AI job adverts in the three months ending June 2021, increasing to 9% in the three months ending June this year.

That was followed by Italy (up 1.3 percentage points), Luxembourg (0.5), and Canada (0.4).

The top country for AI roles in the retail industry is the United States which saw 66.7% of all roles advertised in the three months ending June.

Which cities and locations are the biggest hubs for AI workers in the retail industry?

Some 15.6% of all retail industry AI roles were advertised in Seattle (United States) in the three months ending June.

That was followed by Sunnyvale (United States) with 7.4%, Bengaluru (India) with 4.6%, and Bellevue (United States) with 3.9%.