Top tweets on retail fashion in Q4 2019
1. Business of fashion’s tweet on the cancellation of Victoria’s secret’s annual fashion show
The Business of Fashion, a website covering news and analysis related to the industry, shared an article on the cancellation of Victoria’s Secret annual fashion show, by its parent company, L Brands Inc.
The article further stated that the brand is losing ground to smaller retail fashion companies like Aerie and ThirdLove.
Victoria's Secret's parent company also confirmed that it cancelled its annual fashion show. https://t.co/drSYslxabi
— The Business of Fashion (@BoF) November 21, 2019
Username: The Business of Fashion
Twitter handle: @BoF
2. Vanessa Friedman’s tweet on Fashion Nova underpaying its workers
Vanessa Friedman, a New York Times and INYT fashion director, shared an article on the secret behind the runaway success of the retail fashion brand. The article further stated that an investigation carried out by the federal Labor Department found that dozens of factories owed approximately $3.8m as back wages to hundreds of workers.
The article further stated that factories were not only underpaying the workforce, but could also be making them work overtime. Under such cases, the brand will put the middlemen who hired the factory on six-month probation.
Hey – that super-cute Fashion Nova dress you love? It may have a much less pretty backstory. Powerful investigation by @nataliekitro, and the first of 5 @NYT stories on consumption in the age of Instagram. Read it and stay tuned-https://t.co/3cWJqXiyhX
— Vanessa Friedman (@VVFriedman) December 16, 2019
Username: Vanessa Friedman
Twitter handle: @VVFriedman
3. Hayden Williams’s tweet on his first ever fashion collection
Hayden Williams, a British fashion illustrator and designer, tweeted on the occasion of launching his fashion collection with Missguided. The influencer has been working on the collection since the beginning of the year and is finally ready for release.
Excited to announce my first ever fashion collection with @Missguided, launching 12th Nov. Been working on this since the beginning of the year & now it’s about to drop! Huge thanks to the CEO for believing in me. I hope you all love the collection 🖤⁰#HAYDENWILLIAMSxMISSGUIDED pic.twitter.com/KbBnaX4qry
— Hayden Williams (@Hayden_Williams) October 29, 2019
Username: Hayden Williams
Twitter handle: @Hayden_Williams
4. Fashion Law’s tweet on Versace suing Fashion Nova
The Fashion Law, an independent source for fashion, law and business, shared an article on Versace suing Fashion Nova for imitating its designs and its trademark elements.
The influencer added that Fashion Nova was using Versace’s website content and meta tags for deceiving customers who are searching for Versace apparel.
— The Fashion Law (@TheFashionLaw) November 26, 2019
Username: The Fashion Law
Twitter handle: @TheFashionLaw
5. Robin Givhan’s tweet on ecommerce sites not providing accurate information for apparel sizes
Robin Givhan, a Washington Post fashion critic, tweeted on fashion ecommerce sites mentioning the phrase “fits true to size”.
The influencer further added that ecommerce sites did not provide enough or accurate information related to different sizes, to help customers shop. https://twitter.com/RobinGivhan/status/1189272325100920832
Username: Robin Givhan
Twitter handle: @RobinGivhan
6. Fast Company’s tweet on secondhand clothes market
Fast Company, an online business magazine, shared an article on how the secondhand clothes market is booming to become a $51bn market in the next five years.
The article further stated the demographic for the top apps Poshmark, Depop, and the RealReal fueling this market.
Apps like Poshmark, Depop, and the RealReal are fueling a secondhand clothing boom. https://t.co/v9f75NVgtQ
— Fast Company (@FastCompany) December 18, 2019
Username: Fast Company
Twitter handle: @FastCompany
7. Fashion Law’s tweet on luxury brands not worth the premium price
The Fashion Law, an independent source for fashion, law and business, shared an article on a YouGov survey that revealed that consumers were unhappy with luxury brands and their pricing.
The article further stated that approximately 77% of the respondents made fewer and more meaningful purchases. This is leading to the greater perception of what luxury actually means to people, and if the rich are ready to spend so much.
— The Fashion Law (@TheFashionLaw) November 24, 2019
Username: The Fashion Law
Twitter handle: @TheFashionLaw
8. Alyssa Vingan Klein’s tweet on Gucci’s skateboarding campaign
Alyssa Vingan Klein, an editorial director in Nylon, tweeted on the latest Gucci’s skateboarding campaign. A skating-inspired project, Gucci has done this kind of campaign before for its products.
And the latest fashion brand to discover skateboarding is… Gucci! pic.twitter.com/HAtesGO5dG
— Alyssa Vingan (@alyssavingan) October 11, 2019
Username: Alyssa Vingan Klein
Twitter handle: @alyssavingan
9. Elizabeth Paton’s tweet on Gen Z shopping patterns
Elizabeth Paton, a journalist for New York Times, shared an article on what Gen Z shoppers actually want from retail fashion.
The article gives an account of three women shoppers, shopping in three different countries for apparels and accessories.
Yesterday as part of our @nytimes series on fashion consumption we looked at the business practices of faster fashion brands like Fashion Nova. Today, we look at the Gen Z girls who buy those clothes. With @TaylorLorenz and @BellaKwai – https://t.co/l0QDFPHXHK
— Elizabeth Paton (@LizziePaton) December 17, 2019
Username: Elizabeth Paton
Twitter handle: @LizziePaton
10. Stella McCartney’s tweet on fur-free fashion
Stella McCartney, a fashion designer, tweeted on the launch of the fur-free fur coat. The influencer advocates the use of less furs, skin, and feathers in the making of fashion clothing.
This Fur-Free-Friday, we’re dreaming of a cruelty-free future in fashion with our #StellaSpring20 Fur-Free-Fur coat 💙 Today, and every day, we urge the world to join us and say no to feathers, skins and furs. #FurFreeFriday #StellaMcCartney #FurFreeFur pic.twitter.com/Q7VUkPD9fK
— Stella McCartney (@StellaMcCartney) November 29, 2019
Username: Stella McCartney
Twitter handle: @StellaMcCartney