1. Comment
April 2, 2020

COVID-19 initiatives from brands in China

According to GlobalData’s Coronavirus (COVID-19) Tracker Consumer Survey - Week 1, 72% of Chinese consumers would like to see news about initiatives adopted by a particular brand during the Coronavirus (COVID-19) pandemic period.

By GlobalData Consumer

According to GlobalData’s Coronavirus (COVID-19) Tracker Consumer Survey – Week 1, 72% of Chinese consumers would like to see news about initiatives adopted by a particular brand during the Coronavirus (COVID-19) pandemic period. Being the region that has suffered the longest from the outbreak, it is vital to keep a close eye on how brands have tackled this virus and how it has impacted consumer behaviour.

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What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

Global brands such as Nestlé are demonstrating their efforts of corporate responsibility to help multiple markets, including China by supporting charities, hospitals, food banks and delivery. Brands in China have also shown that they can receive a positive response from consumers by showing their support online. For example, thousands of Chinese consumers recognised the sincerity shown by the beauty brand Estée Lauder’s introduction of the viral “We Can Win This Fight” hashtag on Weibo to support the celebrity video messages that boost morale.

Social responsibility should the first line of strategy for FMCG brands to retain trust from consumers. As distribution channels possibilities are limited, brands should act as the beams of positivity, which is proving to be a vital ingredient to retain brand loyalty.

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.