Asia is leading the race in encouraging its population to become a completely cashless society, with consumers in China in particular solely using e-payments in their everyday purchases.
In fact, according to GlobalData’s 2018 Q3 global consumer survey, over a quarter (25%) of consumers in China find stores that support advanced payment methods such as Apple Pay to be one of the most influential factors when deciding where to do their grocery shopping.
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The research also points out that Asia-Pacific countries, such as the Philippines and China, account for twice as many consumers showing preferences towards advanced in-store payments in comparison to the global average.
This next-generation approach to shopping sees mobile payments and smartphone-based apps such as WeChat and AliPay being quickly embraced by time-pressed consumers for their convenience and hassle-free benefits.
Additionally, future-focused technological advances are further facilitating consumers’ desire for simple, seamless, and time-saving ways of interacting with products and services. With e-commerce being the key to Asia’s modern way of shopping, the giant e-commerce platform Alibaba is making the shopping experience more convenient by encouraging mobile and online payments, luring in today’s digitally savvy and time-pressed consumers.
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By GlobalDataImage: GlobalData’s 2018 Q3 global consumer survey.
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