Consumers’ purchase decisions are influenced by different factors, such as how the product impacts their health and wellbeing, or how well the product aligns with their time and money constraints. Identifying influential factors is crucial for manufacturers to develop their new products.
Eco-friendly cleaning products
GlobalData’s Q3 2018 global consumer survey finds that environmental issues are highly influential on consumers’ product choices for household care and laundry, more so than in any other product sector. More than half of global consumers say they are always or often influenced by how ethical, environmentally friendly, or socially responsible products are when choosing household care and laundry products.
Global: consumers who are often or always influenced by how ethical, environmentally friendly, or socially responsible products are when choosing the following, by selecting sectors, 2018
Observing these figures, exploring product formulation and technology that caters to environmental issues is a significant opportunity for product development in this sector.
An example is “waterless cleaning”: a concept which refers to household products (including household cleaning products, laundry products and household appliances) that use much less water than alternatives or no water at all. Developing innovations that deliver the “dry” or waterless cleaning will open a new avenue of innovation opportunities for manufacturers.