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December 21, 2021

Gig Economy in Consumer: Macroeconomic Trends

Consumers are placing more importance on product hygiene and want to limit physical contact and large crowds of people.

By GlobalData Thematic Research

The pandemic is expected to remain a challenge to the consumer goods sector as employers of gig workers struggle to adapt to frequent changes on Covid-19 related restrictions.

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What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

Listed below are the key macroeconomic trends impacting the gig economy in consumer theme, as identified by GlobalData.

Covid-19

The pandemic and associated movement restrictions severely affected ridesharing and accommodation sharing. Its impact was more varied with regard to consumer product sharing platforms. Food and grocery delivery, for example, thrived as consumers limited visits to public spaces and restaurants were forced to close.

Food and meal sharing propositions, however, were already faced with health and safety hurdles but must now contend with consumers’ heightened hygiene expectations and scepticism towards food handling and freshly-prepared meals. The resilience of these platforms will depend largely on their ability to instil confidence in consumers and assure them that health and safety standards are not being compromised.

Acceleration of ecommerce

The steady and predicable growth of ecommerce was accelerated by the Covid-19 pandemic, which prompted new segments of shoppers to purchase products online to maintain physical distancing. The familiarity and acceptance of online shopping will prove key to fostering growth in sharing platforms. This is particularly so for platforms that involve consumer products, to dislodge entrenched in-store shopping behaviours.

Platform integration

Larger platforms will seek to diversify or consolidate their core businesses to maintain or build on their market position or curb the fallout from Covid-19. Uber branching out into meal delivery and more recently groceries is indicative of the likely pathway for the market-leading services. It will, however, lead to platform monopolies or oligopolies that undermine the peer-to-peer foundations of the sharing economy.

This is an edited extract from the Gig Economy in Consumer – Thematic Research report produced by GlobalData Thematic Research.

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.