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January 21, 2020

Plant-based products go premium as consumer interest rises

GlobalData’s consumer survey research from 2019 Q3 shows that the majority of respondents, equating to 71% of global consumers, find plant-based food / drink products somewhat / very appealing.

By GlobalData Consumer

GlobalData’s consumer survey research from 2019 Q3 shows that the majority of respondents, equating to 71% of global consumers, find plant-based food / drink products somewhat / very appealing.

This Veganuary, consumer interest in plant-based products has gone beyond product origin and focuses on product quality. Vegan-friendly brand Huel is using the growing interest in plant-based foods as an opportunity to introduce nutritionally rich premium vegan product range Huel Black Edition.

This has secured a multimillion investment that will be used to expand its premium product line. Such interest shown by consumers worldwide suggests a bright future for brands that are incorporating plant-based ingredients in their product range.