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January 21, 2020

Plant-based products go premium as consumer interest rises

GlobalData’s consumer survey research from 2019 Q3 shows that the majority of respondents, equating to 71% of global consumers, find plant-based food / drink products somewhat / very appealing.

By GlobalData Consumer

GlobalData’s consumer survey research from 2019 Q3 shows that the majority of respondents, equating to 71% of global consumers, find plant-based food / drink products somewhat / very appealing.

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What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

This Veganuary, consumer interest in plant-based products has gone beyond product origin and focuses on product quality. Vegan-friendly brand Huel is using the growing interest in plant-based foods as an opportunity to introduce nutritionally rich premium vegan product range Huel Black Edition.

This has secured a multimillion investment that will be used to expand its premium product line. Such interest shown by consumers worldwide suggests a bright future for brands that are incorporating plant-based ingredients in their product range.

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.