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May 25, 2021

Sharing Economy in Consumer Goods: Macroeconomic Trends

The sharing economy has permeated consumer goods by maximising convenience, promoting sustainability, and fostering a sense of community.

By GlobalData Thematic Research

The Covid-19 pandemic does, however, pose a threat to sharing platforms as consumers become increasingly attentive to product hygiene and the need to limit physical contact with others where possible.

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What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
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Macroeconomic Trends

Listed below are the key macroeconomic trends impacting the sharing economy theme, as identified by GlobalData.

Covid-19 impact

While the pandemic and associated movement restrictions severely affected ride-sharing and accommodation sharing, its impact has been more varied with regards to consumer products sharing platforms. For example, food and grocery delivery have thrived as consumers limited visits to public spaces and restaurants were forced to close.

However, food and meal sharing propositions – which were already faced with health and safety hurdles – must now contend with consumers’ heightened hygiene expectations and scepticism towards food handling and freshly-prepared meals. The resilience of these platforms will depend largely on their ability to instil confidence in consumers and assure them that health and safety standards are not being compromised.

Ecommerce boom

The steady and predicable growth of e-commerce was accelerated by the Covid-19 pandemic, which prompted new segments of shoppers to purchase products online in order to maintain physical distancing. Given that the internet is effectively the market space of sharing economy transactions, familiarity and acceptance of online shopping will prove key to fostering growth in sharing platforms.

Platform integration and consolidation

In order to maintain or build on their market position or curb the fallout from Covid-19, larger platforms will seek to diversify or consolidate their core businesses. Uber branching out into meal delivery and more recently groceries is indicative of the likely pathway for the market leading services. This will, however, lead to platform monopolies or oligopolies that undermine the peer-to-peer foundations of the sharing economy.

She-conomy

Progress on gender equality, women’s empowerment, and better representation in the workforce reflects the reality that the purchasing power and influence of women is gaining momentum globally. This is no more evident than in the sharing economy, which has facilitated economic participation and working opportunities to those who may not otherwise have been afforded such access.

The flexibility of working arrangements may, for example, better suit those individuals who also have childcare or domestic responsibilities. Moreover, the sophistication of digital platforms can improve the safety of vulnerable users, through location settings for example.

This is an edited extract from the Sharing Economy in Consumer Goods – Thematic Research  report produced by GlobalData Thematic Research.

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.