1. Comment
May 21, 2019updated 11 Nov 2021 12:50pm

Hospitals prove a healthy channel for WH Smith

WH Smith’s strategy of managing its decline on the high street, while locating stores to where consumers are congregating in increasing numbers, is an example that other retailers could learn from. Singapore's Jewel Changi Airport is a mixed-use development and one of the largest transportation hubs in Southeast Asia. It opened on 17 April 2019.

By GlobalData Retail

Should retailers be looking at hospitals, and not the high street, to establish their stores?

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

This strategy has certainly been working for British retailer WH Smith, which reported on 21 May that revenue from its hospital stores is about to overtake that of its railway station locations to become its second-biggest channel.

The main attraction of hospitals, like travel locations, is their constant flow of people and, as in airports, a captive audience that will not be price matching. Furthermore, an ageing population means hospital numbers are unlikely to decline.

Retail strategy revisited

The increasing number of passengers, aided by budget airlines, has also seen international duty-free locations expand rapidly.

More and more retail space is being added as airports and retailers identify the potential offered by the increasing flow of passengers. Indeed Singapore’s Changi Airport, featuring its new Jewel complex, is the equivalent of a major shopping centre, but at an airport hub.

According to GlobalData forecasts, the duty-free retail market will be worth $75.4 billion by 2022. In the UK, duty-free is expected to grow at a compound annual growth rate of 6.25% in the five years to 2022 – a rate only dreamed about by retailers on the high street. It’s also worth noting the duty-free channel was identified by WH Smith for its growth potential well ahead of its competitors.

WH Smith’s strategy of managing its decline on the high street, while locating stores to where consumers are congregating in increasing numbers – and where they need and want to buy products – is an example that other retailers could learn from. This is something retail commentators are not used to saying about WH Smith, but its successful game plan is a testament to its management team and its outgoing CEO Stephen Clarke.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.