Twitter round-up: Business of Fashion’s tweet on Victoria’s Secret most popular tweet in Q4 2019

14 February 2020 (Last Updated June 25th, 2020 13:09)

Retail Insight Network lists ten of the most popular tweets on retail fashion in Q4 2019, based on data from GlobalData’s Influencer Platform. The top tweets were chosen from influencers as tracked by GlobalData’s Influencer Platform, which is based on a scientific process that works on pre-defined parameters. Influencers are selected after a deep analysis of the influencer’s relevance, network strength, engagement, and leading discussions on new and emerging trends.

Twitter round-up: Business of Fashion’s tweet on Victoria’s Secret most popular tweet in Q4 2019

Top tweets on retail fashion in Q4 2019

1. Business of fashion’s tweet on the cancellation of Victoria’s secret’s annual fashion show

The Business of Fashion, a website covering news and analysis related to the industry, shared an article on the cancellation of Victoria’s Secret annual fashion show, by its parent company, L Brands Inc.

The article further stated that the brand is losing ground to smaller retail fashion companies like Aerie and ThirdLove.


Username: The Business of Fashion

Twitter handle: @BoF

Retweets: 397

Likes: 1,166

2. Vanessa Friedman’s tweet on Fashion Nova underpaying its workers

Vanessa Friedman, a New York Times and INYT fashion director, shared an article on the secret behind the runaway success of the retail fashion brand. The article further stated that an investigation carried out by the federal Labor Department found that dozens of factories owed approximately $3.8m as back wages to hundreds of workers.

The article further stated that factories were not only underpaying the workforce, but could also be making them work overtime. Under such cases, the brand will put the middlemen who hired the factory on six-month probation.

Username: Vanessa Friedman

Twitter handle: @VVFriedman

Retweets: 206

Likes: 521

3. Hayden Williams’s tweet on his first ever fashion collection

Hayden Williams, a British fashion illustrator and designer, tweeted on the occasion of launching his fashion collection with Missguided. The influencer has been working on the collection since the beginning of the year and is finally ready for release.

Username: Hayden Williams

Twitter handle: @Hayden_Williams

Retweets: 153

Likes: 474

4. Fashion Law’s tweet on Versace suing Fashion Nova

The Fashion Law, an independent source for fashion, law and business, shared an article on Versace suing Fashion Nova for imitating its designs and its trademark elements.

The influencer added that Fashion Nova was using Versace’s website content and meta tags for deceiving customers who are searching for Versace apparel.

Username: The Fashion Law

Twitter handle: @TheFashionLaw

Retweets: 110

Likes: 245

5. Robin Givhan’s tweet on ecommerce sites not providing accurate information for apparel sizes

Robin Givhan, a Washington Post fashion critic, tweeted on fashion ecommerce sites mentioning the phrase “fits true to size”.

The influencer further added that ecommerce sites did not provide enough or accurate information related to different sizes, to help customers shop. https://twitter.com/RobinGivhan/status/1189272325100920832

Username: Robin Givhan

Twitter handle: @RobinGivhan

Retweets: 34

Likes: 138

6. Fast Company’s tweet on secondhand clothes market

Fast Company, an online business magazine, shared an article on how the secondhand clothes market is booming to become a $51bn market in the next five years.

The article further stated the demographic for the top apps Poshmark, Depop, and the RealReal fueling this market.

Username: Fast Company

Twitter handle: @FastCompany

Retweets: 26

Likes: 82

7. Fashion Law’s tweet on luxury brands not worth the premium price

The Fashion Law, an independent source for fashion, law and business, shared an article on a YouGov survey that revealed that consumers were unhappy with luxury brands and their pricing.

The article further stated that approximately 77% of the respondents made fewer and more meaningful purchases. This is leading to the greater perception of what luxury actually means to people, and if the rich are ready to spend so much.

Username: The Fashion Law

Twitter handle: @TheFashionLaw

Retweets: 25

Likes: 76

8. Alyssa Vingan Klein’s tweet on Gucci’s skateboarding campaign

Alyssa Vingan Klein, an editorial director in Nylon, tweeted on the latest Gucci’s skateboarding campaign. A skating-inspired project, Gucci has done this kind of campaign before for its products.

Username: Alyssa Vingan Klein

Twitter handle: @alyssavingan

Retweets: 22

Likes: 169

9. Elizabeth Paton’s tweet on Gen Z shopping patterns

Elizabeth Paton, a journalist for New York Times, shared an article on what Gen Z shoppers actually want from retail fashion.

The article gives an account of three women shoppers, shopping in three different countries for apparels and accessories.

Username: Elizabeth Paton

Twitter handle: @LizziePaton

Retweets: 13

Likes: 94

10. Stella McCartney’s tweet on fur-free fashion

Stella McCartney, a fashion designer, tweeted on the launch of the fur-free fur coat. The influencer advocates the use of less furs, skin, and feathers in the making of fashion clothing.

Username: Stella McCartney

Twitter handle: @StellaMcCartney

Retweets: 11

Likes: 86