BSRO plans to open 18 of the new stores by the end of April. Credit: PRNewsfoto / Bridgestone Retail Operations.

US-based automotive service company Bridgestone Retail Operations (BSRO) has announced plans to open 58 new units in the country this year.

The company, which successfully opened 52 stores last year, aims to open 18 of the stores by the end of next month.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The announcement is part of BSRO’s strategy to continue its growth.

BSRO president Marko Ibrahim said: “We are grateful that despite all the changes last year had in store for us, we were able to create jobs in 52 new communities and provide essential services to more customers across the country.

“We are excited to continue expanding our retail footprint this year as we solidify our position as the most trusted tyre and automotive service provider in every neighbourhood we serve.”

As part of its Bridgestone Tires4Ward recycling programme, BSRO plans to reuse tyres removed from service at each of the stores.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The tyres will be reused in rubberised asphalt, construction materials, landscaping mulch, creating energy and other applications.

The Tires4Ward programme was launched in 2012. Through the programme, BSRO aims to ensure that for every new tyre it sells in the US, one used tyre goes on to fulfil another purpose.

Last year, the company saved more than 10 million used tyres from landfill through the programme.

Headquartered in Nashville, Tennessee, BSRO operates more than 2,200 retail locations under various brands, including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works.

The company is a subsidiary of Bridgestone Americas, which manufactures replacement tyres, tyre-centric solutions and other rubber products.