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August 7, 2018updated 08 Aug 2018 9:09am

Tesco and Carrefour to enter strategic alliance

Tesco and Carrefour have announced their plan to enter into a long-term, strategic alliance to tap their collective product expertise and sourcing capabilities.

Tesco and Carrefour have announced their plan to enter into a long-term, strategic alliance to tap their collective product expertise and sourcing capabilities.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The scope of this alliance will cover a strategic relationship with global suppliers, joint purchasing of own brand products and goods not for resale.

The alliance, with a three-year operational framework, will allow the retailers to boost the quality and selection of products to be sold at lower prices, which will inturn bolster their competitiveness.

Tesco Group chief executive Dave Lewis said: “I’m delighted to be entering into a strategic alliance with Carrefour.

“By working together and making the most of our collective product expertise and sourcing capability, we will be able to serve our customers even better, further improving choice, quality and value.”

Carrefour Group chairman and CEO Alexandre Bompard said: “This strategic alliance between Carrefour and Tesco is a major agreement as it combines the purchasing expertise of two world leaders, complementary in their geographies, with common strategies.

“This agreement is a great opportunity to develop our two brands at the service of our customers.”

“This agreement is a great opportunity to develop our two brands at the service of our customers. This international alliance further strengthens Carrefour, allowing it to reach a key milestone in the implementation of its strategy.”

This deal will also enable the two companies to bolster their relationships with suppliers as well as create opportunities for them.

The firms will work with supplier partners, both at local and national levels.

The alliance is expected to be formally agreed within the next two months.

After a formal agreement, the two companies will then begin to work towards realising the benefits.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.