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May 21, 2018updated 05 Nov 2021 11:28am

eBay launches Interests feature for iOS and Android apps in US

eBay has launched a feature on its iOS and Android apps that customises items for users based on their personal preferences, style and hobbies.

eBay has launched a feature on its iOS and Android apps that customises items for users based on their personal preferences, style and hobbies.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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Called Interests, this feature works after a brief survey enables users to choose items that they prefer to shop.

Various themes such as cooking, gadgets, wine, and tea are provided for users to choose from.

Equipped with this information drawn from the survey, the online retailer curates a list of items that are then organised into groups on the customised homepage.

Making use of its own shopping data, eBay has made several hundred themes such as streetwear and sports teams.

eBay Browse and Personalisation head Bradford Shellhammer said: “Our shopping experience should be as individual as each shopper on eBay.

“By asking people to tell us a little bit about their interests, we’re delivering a personalised store built around the things you care about most.”

“By asking people to tell us a little bit about their interests, we’re delivering a personalised store built around the things you care about most.”

This feature is currently rolled out in the US for iOS and Android. It plans to launch the feature to new platforms, including mobile-web and desktop, as well as markets around the world.

According to eBay, it has 171 million active buyers across the world and 80% of all merchandise sold on eBay is new. It claims that 88% of items sold are ‘Buy It Now’ with no bidding required and 70% of its products include free shipping in the US and UK. There have been 402 million eBay app downloads around the world.

Last year, eBay enabled $88.4bn of gross merchandise volume.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.