eBay has launched a feature on its iOS and Android apps that customises items for users based on their personal preferences, style and hobbies.
Called Interests, this feature works after a brief survey enables users to choose items that they prefer to shop.
Various themes such as cooking, gadgets, wine, and tea are provided for users to choose from.
Equipped with this information drawn from the survey, the online retailer curates a list of items that are then organised into groups on the customised homepage.
Making use of its own shopping data, eBay has made several hundred themes such as streetwear and sports teams.
eBay Browse and Personalisation head Bradford Shellhammer said: “Our shopping experience should be as individual as each shopper on eBay.
“By asking people to tell us a little bit about their interests, we’re delivering a personalised store built around the things you care about most.”
This feature is currently rolled out in the US for iOS and Android. It plans to launch the feature to new platforms, including mobile-web and desktop, as well as markets around the world.
According to eBay, it has 171 million active buyers across the world and 80% of all merchandise sold on eBay is new. It claims that 88% of items sold are ‘Buy It Now’ with no bidding required and 70% of its products include free shipping in the US and UK. There have been 402 million eBay app downloads around the world.
Last year, eBay enabled $88.4bn of gross merchandise volume.