Women-owned convenience store Platte Street Mercantile has opened at 1620 Platte St. near the Highlands pedestrian bridge intersection, Denver US.

The self-serve, cashless store features packaged meals, beverages, snacks and limited grocery items.

The store is co-owned by Impulsify CEO and founder Janine Williams and Impulsify Retail Design VP Tammy Williams.

Janine Williams said: “Think Little House on the Prairie meets urban tech community!

“We are excited to finally open our doors and welcome this neighbourhood to Platte Street Mercantile.”

Denver-based software company Impulsify has developed the ImpulsePoint retail management system and the ShopPoP self-pay kiosk solution.

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The retail management system captures Consumer Product Goods (CPG) data, which is used in designing markets and convenience stores.

Platte Street Mercantile has been designed by Tammy using a combined retail art and science approach.

The new store leverages Impulsify’s self-pay kiosk solution to streamline the shopping experience. The purchases are automated to facilitate a fast checkout.

Besides offering affordable food and beverage options, the store acts as a learning lab for Impulsify employees, retail strategies and technology.

In a statement, the company said: “Platte Street Mercantile’s ‘hello, neighbor’ branding concept and commitment to ‘Lunch under $10’ is a long-awaited addition to the Platte Street community where popular dining and high-end culinary options are popular – but no nearby grocery or retail market for essential, everyday grab-and-go convenience.”