US-based supermarket retailer Kroger is set to pilot a new shopping concept across 13 Walgreens stores in Northern Kentucky, US.
The partnership between the two companies will see Kroger’s grocery and food retail expertise combine with Walgreens global expertise in pharmacy, health and beauty.
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The pilot will run over the next several months and will collect feedback from customers.
Walgreens Boots Alliance executive vice chairman and CEO Stefano Pessina said: “This innovative new concept is an opportunity to test and learn, as we determine how we can best work together to further elevate our customer offering.
“We continue to evolve our offerings to meet the changing needs of our customers and provide a more differentiated shopping experience. We’ve been implementing new approaches to promotions, product selection and other areas to deliver greater value in our stores.”
As part of the collaboration, Kroger and Walgreens will focus on developing and testing a one-stop shopping experience offering products from both the companies.
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By GlobalDataThe partnership allows customers to place online orders for Kroger grocery items and pickup then at participating Walgreens locations.
Walgreens will also feature Simple Truth and Our Brands grocery item brands at its participating locations.
Kroger chairman and CEO Rodney McMullen said: “This exciting collaboration aligns with Kroger’s vision of serving America through food inspiration and uplift.
“This concept brings together the best of two great brands to rethink convenience and redefine the way America shops for food.”
Kroger currently operates 2,800 retail food stores under a range of brands across the US whereas Walgreens operates approximately 9,800 drugstores in 50 states of the US, the District of Columbia, and Puerto Rico.
