Swiss lingerie retailer Triumph is set to shut down all of its UK stores by the end of the year in order to shift its business operations to high-footfall locations and improve its profitability.

The decision is expected to affect stores in Bluewater, Cambridge, Churchward, Exeter and Walton.

The retailer noted that operations will continue at its wholesale and concessions locations in the country to serve its customers.

Triumph managing partner Roman Braun told fashionunited.uk: “Our objective is to operate a chain of very profitable Triumph retail stores.

“To that end, we are implementing a strategy to both invest further into current profitable stores and new stores, and rigidly review stores that are not performing to our financial expectations.”

“Our objective is to operate a chain of very profitable Triumph retail stores."

Despite the proposed closure, the retailer is planning to establish a new retail concept in the UK, which includes multiple store openings in areas that are expected to register high footfalls.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Brands at the proposed new stores include Triumph, Sloggi and Triaction.

The company stated that it will handpick the locations for opening the stores.

Apart from the Triumph brand, the international underwear retailer produces and distributes its products under the sloggi and BeeDees brands.

As of the end of 2011, Triumph had a network of 2,000 stores in 120 countries, of which 800 are company-operated, 450 are licensed to franchises, and 850 are operated in association with partners.


Image: Triumph store at Bluewater shopping centre. Photo: courtesy of Triumph International via Wikipedia.