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Redcare Pharmacy appoints Hendrik Krampe as CFO 

Krampe will take over from Jasper Eenhorst, who will exit and pursue new career opportunities.  

shubhendu November 11 2025

Online drug retailer Redcare Pharmacy has appointed Hendrik Krampe as its new chief financial officer (CFO) as well as a member of its managing board. 

The appointment will be effective on 1 December 2025.  

Krampe will take over from Jasper Eenhorst, who will exit the company and pursue new career prospects.  

Krampe stated: “I am looking forward to joining Redcare Pharmacy at such an exciting stage of its development. The company has built an excellent foundation for continued growth across all the markets it serves.  

“I am impressed by the clear vision and deep expertise of the leadership team and the loyalty of its customers. The key ingredients for sustainable success are certainly there.” 

The appointment will be presented for consultation at the company’s Annual General Meeting in April 2026. 

Krampe brings 20 years of experience in financial management across e-commerce companies.  

He joins Redcare from Amazon, where he has been the finance director of the European marketplace business since 2017. 

He previously spent a decade at eBay in Germany and the US, serving in several financial roles, including finance director of eBay’s retail media business. 

Krampe’s background in expanding digital marketplaces and retail media operations complements Redcare's strategy of strengthening prescription (Rx) and over-the-counter (OTC) business.  

Redcare Pharmacy supervisory board chairman Björn Söder stated: “With Hendrik, we are gaining an internationally experienced finance leader with a deep understanding of digital business models.  

“His perspective from two of the world’s most successful online stores will help us build on our strong financial foundation and drive the next phase of profitable growth. We are delighted to welcome him to the managing board of Redcare Pharmacy.” 

Founded in 2001, Redcare Pharmacy (formerly Shop Apotheke Europe) operates across Austria, Belgium, France, Germany, Italy, the Netherlands and Switzerland. 

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