November 22, 2012

Asda, Morrisons and Sainsbury’s want longer trading hours on 23 December

Bristish retailers including Asda, Morrisons and Sainsbury's have urged the UK government to increase the six-hour trading limit on 23 December, which is expected to be the busiest shopping day of the year.

By admin-demo

Bristish retailers including Asda, Morrisons and Sainsbury’s have urged the UK government to increase the six-hour trading limit on 23 December, which is expected to be the busiest shopping day of the year.

The retailers are currently restricted by law to have their stores open only for six hours on 23 December, as it falls on a Sunday.

With Christmas just a day away retailers are planning to avoid last minute chaos by having their stores open for longer hours.

Morrisons, Sainsbury’s and others have written to the business and enterprise minister Michael Fallon in this regard.

The retailers wrote, "Our analysis, over a number of years, shows that in the seven days prior to our early closing on Christmas Eve, 23 December sees the largest footfall of customers and transactions at the checkout."

Morrisons chief executive Dalton Philips said that the extention was sought just for a few hours.

"I think it’s going to be a very competitive Christmas market.

"If we can open for the Olympics, we can open on the 23rd. We have creditability because we are not opening on the 26th [Boxing Day]," said Philips.

While retailer rivals such as Sainsbury’s have favored the moved, Tesco is expected to stay clear of seeking any extension.