November 19, 2013

Asda to launch click-and-collect service in London

British supermarket chain Asda has entered into an agreement with Transport for London to open click-and-collect points in the car park at six London Underground stations.

By admin-demo

British supermarket chain Asda has entered into an agreement with Transport for London (TfL) to open click-and-collect points in the car park at six London Underground stations.

The click-and-collect service, a UK first, allows London commuters to pick up their grocery shopping at six Tube stations. Commuters can order their shopping before midday and pick it up after 4pm.

The click-and-collect points will be at East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore, and Epping.

The move by Asda is part of a plan to open 1,000 click-and-collect points over the next five years, with a particular focus on London and the south east.

Asda’s retail director Mark Ibbotson said customers in the south east value the prices and quality provided by Asda but are unable to access it easily, and hence the tie-up with TfL.

"We’ve led the way in click-and-collect by bringing Asda to where customers are rather than expecting them to come to us. From park and ride locations to business parks, now London Underground station car parks are another significant step on that journey.

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"We believe customers will value the convenience of collecting shopping at their home tube station rather than carrying the products bought in premium convenience stores on their commute home," Ibbotson added.

TfL commercial development director Graeme Craig told retailgazette, "Customers will be able to order their goods when they are out and about or even using our WiFi network on their daily commute."

Following the success of initial Click and Collect locations at London Underground station car parks, the retailer will extend the scheme into other areas of London and the South East.