March 24, 2014

Céline expands retail presence in Europe, US

Céline, a French luxury goods brand owned by LVMH, is expanding its retail network by opening new stores in Europe and the US.

By admin-demo

Céline, a French luxury goods brand owned by LVMH, is expanding its retail network by opening new stores in Europe and the US.

As part of its plan, Céline opened a new flagship store on Mount Street in London.

The new store marked the return of the brand in the UK, after Céline had shut its only store in 2009 in the UK.

The new 3,240ft² store is the first of fifteen new stores to be opened in 2014 by LVMH.

Speaking at an interview with WWD, Céline CEO Marco Gobbetti was quoted by FashionUnited as saying that they are ready to roll out a little bit now, but are targeted.

"We are not really multiplying our presence in cities, but we want to open some relevant stores in the important cities while keeping the distribution fairly tight," Gobbetti added.

"Céline’s London flagship store opening in a key step for the brand and Philo, as its design studies are based in London and the country is listed among one of the four most important metropolitan retail markets."

Céline will further open a number of stores in spring 2014, including a 5,900ft² store in Chengdu, China on 6 April 2014, a 6,500ft² store at the Avenue Montaigne in Paris on 28 April, a 4,300ft² in Las Vegas on 14 May, a 7,000ft² store in Tokyo, Japan on 31 May and another store in New York’s Soho district in August 2014.

Gobbetti said that the US currently accounts for roughly 15% of the label’s sales, with a great affinity in terms of aesthetics, for Céline existing in the country.

With 35% of sales, Europe is currently seen as Céline biggest market, forcing the label to open a number of standalone stores in the region.

The retail expansion plan of Céline will see opening of another eight to twelve stores and a number of shop-in-shop stores.