HTC plans retail expansion in China

27 March 2012 (Last Updated March 27th, 2012 02:00)

HTC, a Taiwan-based smartphone manufacturer, plans to expand its retail outlets in China to at least 4,000 from the current 2,000.

HTC, a Taiwan-based smartphone manufacturer, plans to expand its retail outlets in China to at least 4,000 from the current 2,000.

The company has unveiled its plans for China at the launch of its new smartphones - the 11.938cm HTC One X and the 9.398cm HTC One V, in Taiwan, reported focustaiwan.tw.

HTC North Asia-Pacific region president Jack Tong said they hope to offer premium services and make sure customers have a high-quality experience when walking into HTC-managed concept stores.

"I think it definitely will start first from tier-one cities like Beijing, Shanghai and Guangzhou, and also in western China, such as in Sichuan, Chongqing and Yunnan," Tong said.

The new model, HTC One X, will be the firm's global flagship smartphone this year and is expected to help its revenues rebound, starting from the second quarter.

Tong said the firm will construct a special experience zone in at least 100 retail outlets in Taiwan to offer a higher-quality environment for shoppers to experience the model's functions.

The company said more than 50,000 online pre-orders have been received for the Android-powered phones since 20 March.

The two phones are slated to hit store shelves in Taiwan on 2 April 2012 and will be available in other markets in North Asia, including China, in mid-April.

HTC said the new model will also be launched in all major markets across the world, one after another, starting next month.

"From my observation, the momentum of HTC One X brings to mind the legendary sales momentum of the 'HTC Desire,' the company's flagship smartphone in 2010," Tong said.

Launched in May 2010, HTC Desire helped the company's shipments grow 63.1% in the second quarter of that year, with the firm's market share rising to 8% from 5.3%.

In the fiscal 2011, the company's revenue surged 67.09% to NT$465.79bn ($15.74bn) and net profit jumped 56.77% to NT$61.98bn ($2.09bn).