The Gujarat Cooperative Milk Marketing Federation (GCMMF), an India-based milk co-operative operating under the Amul brand, plans to increase Amul Parlor network to 10,000 within the next two years.
During 2012-13, the company added at least 3 exclusive Amul Parlors every day, taking the total tally of its exclusive stores to 7000.
The extensive expansion is part of the company’s plan to achieve annual sales of INR170bn ($2.8bn) during 2013-2014.
The dairy cooperative managed to achieve unprecedented 20% growth in milk procurement during the year 2012-13.
GCMMF reported a turnover of INR137.35bn ($2.29bn), a growth of 18% over the turnover of INR116.68bn ($1.94bn) achieved in 2011-2012.
Amul long-life UHT Milk had shown an impressive value growth of 53% and sales of Amul Cream also increased by 57% in value terms.
Amul’s innovative milk beverages range showed quantum value growth of 27%.
GCMMF chairman Vipulbhai Chaudhary stated that growth in milk production was a result of high procurement price paid to farmers, which increased by quantum margin of 63% in the last four years.
“Various Member Unions are expanding their respective processing and manufacturing capacities. Simultaneously, GCMMF is also swiftly expanding and strengthening its four distribution highways to ensure that our products reach our loyal consumers in remotest corners of the country,” Chaudhary added.
He emphasized that during 2012-13, Amul expanded its distribution footprint to reach 1200 new geographical markets with addition of 306 new distributors, 65 new Super-stockists and 900 new sub-stockists.
Plan for 2013-14 includes further expanding distribution reach to 700 new markets with addition of more distributors and Super-stockists.
In fact, the organisation plans to add seven new branch offices within the next few months.