September 26, 2013

Lakme Lever to expand retail network in India with 300 new outlets

Lakme Lever, the specialized skin and hair care services unit of Hindustan Lever (HUL), has announced plans to expand its retail network with the opening of 300 new outlets in India over the next three years.

By admin-demo

Presently, Lakme Lever operates 200 outlets across 50 cities, of which majority are franchised stores. According to Lakme Lever chief executive Pushkaraj Shennai, most of these franchisees own multiple salons, with about 80 franchisees out of the 135 salons being dual-owned.

As reported in Economic Times, the company has opened 50 salons this year, which is one store a week, and for the next three years, it intends to double the count.

"Every year we will add two salons every week, so that is roughly about 100 salons. It will be in the region of 520 stores over the three years," Shennai added.

The company operates in three different formats: Lakme Salons & Studios, Lakme Absolute and Lakme Ivana.

"Half of our stores are in the metros and the balance is in small towns. We are represented well across the population strata in urban areas and that is what we are looking at when we expand, said Shennai.

In addition, the company is also planning to scale up its unisex format by opening salons in Mumbai.

HUL, which sells its products in about 100 countries, intends to increase its Lakme Lever’s total store network to 520.

HUL is involved in the production and distribution of soaps and detergents, personal products, beverages, foods, ice creams, exports and others products such as chemicals and agri products. Apart from Lakme, HUL operates other brands such as Lux, Hamam, lifebuoy, Dove, Rin, Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic Plus, Sun Silk, Close-up, Pepsodent, and Brook Bond among others.